Everything will change. The key question is: in what direction do we want to go? Some of the looming changes scare the hell out of us. Changes like climate change, the decline of biodiversity, and the increase in the global population keep us awake at night. And although everybody is aware, it feels like society is the frog that's being boiled in a pan with water. We need to act. Now. Getting that urgency across is one of our core activities. Other changes also keep us awake because of the excitement they bring. The development of vaccines, new ways of food production, the future of solar and wind energy, generation Z leadership: they are very welcome. Because change is our reason for being, we felt the urge to create a thorough overview of what is coming our way.
We believe you can change the future. That requires dreams, much more than a plan and a budget. Or, as Alan Clayton put it so beautifully: "Martin Luther King didn't get up 60 years ago and say: I have a budget and a plan". We need dreams of a sustainable future. Dreams of a sharing and caring world. Dreams of health and happiness. Dreams of safety and security. Making dreams come true may look hard, but the alternative is harder.
To realize change for the better, it’s pivotal to have an overview of things to come to create options. So we gathered some bright minds, started up our computers around the world, and got to work. We tried to structure the impossible. And share the outcome to inspire you to realize "it can be different." Although we conducted this study with a diverse team and spent thousands of hours on it, we are aware that we have biases. Our view of change assumes our current reality. Reality is eminently equipped with bias, which is a perception of reality. We can always do better. And we want to. That's why we invite you to complement your perception of change and share it with us. You can reach us at email@example.com.